Client: Scotrail
Ad function: Programmatic Rich Media HTML5 animation plus Reskin format
Ad formats: 3 variants of IAB Standard sizes: Billboard, MPU, Double MPU, Leaderboard, Skyscraper, Mobile Banner
Creative software: Adobe Edge, Photoshop
Ad publishing platform: AppNexus/Xandr
Year: 2017
Double MPU
MPU
Skyscraper
Mobile Banner
Billboard (Scaled to fit)
Leaderboard (Scaled to fit)
Reskin
