Client: Scotrail - creative pitch
Ad function: HTML5 animation
Ad formats: Rich Media Billboard, MPU
Creative software: Google Web Designer, Illustrator and Photoshop
Ad publishing platform: Doubleclick
Year: 2017
I was asked to created a rich media campaign for a creative pitch with Scotrail. The brief was to depict Glasgow and Edinburgh day out deals based on the client's #unlockscotland campaign. I chose to illustrate and animate a train journey from Glasgow to Edinburgh and highlight the offers at each end of the journey.
MPU
Leaderboard (Scaled to fit)
